How to improve the poor customer service rating Research Proposal

How to improve the poor customer service rating - Research Proposal Example This research will help readers take corrective action in relation to customer satisfaction and improve their customer service rating. The increased use of Interactive Voice Response Systems (IVRs) has hindered personal interaction between consumers and the service providers, leading to dissatisfaction and discontentment of consumers. Therefore, there is a need to rectify this problem and divert to more consumer interactive models of customer service. The goal of this investigate is to provide an interactive customer service model that will increase customer service and in turn increase customer satisfaction and service ratings. Case studies have shown that by eliminating the barrier between customers and service providers, the customers feel more appreciated and better served. It has also been proven that this increases customer retention rates. This will be done by adopting a face to face sale of company’s products to consumers, a process that will be very interactive through product sampling, answer query session and feedback about the product. The customer will be able to interact personally with the service provider and ask questions about the product i.e. how it works, what ingredients have been used to make it, what its limitations are, how long the product will serve the customer among other questions the customer might have. This solution will also enable the customer feel well served since his/her complains/concerns will be handled immediately without the hustle of having to follow up through phone calls. By eliminating barriers, more customer interactive model will be adopted that will hel p accomplish the first objectives of this research, i.e., to make customer service interactive and also the second objective by ensuring that customers are satisfied with services provided. Most customers are not satisfied with the service they